Monday, September 5, 2011

VIPeek of H&M Fall Collection

Last spring,H&M launched their first entirely eco-friendly clothing line, and now here's a VIPeek of their new fall collection, The Conscious Collection. It contains items made from recycled materials, including organic cotton and linen, recycled polyester, and Tencel. The line is part of the retailer’s effort to only use organic cotton by 2020.

While the spring collection contained lightweight and breezy all-white pieces, this season’s collection is definitely fall-appropriate, with pieces that include lots of dark floral prints, ladylike embroidering, unique embellishments and cozy knitwear.

The fall Conscious Collection will be available in select stores starting on October 6th and although specific prices haven’t been released yet, they will most likely be in the same range as other items sold at H&M.

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